Nike…

Nike is the largest seller of athletic footwear and apparel in the world. The company designs, develops and sells athletic footwear, apparel, equipment, accessories, and services.

Nike’s reportable operating segments are: North America (41% of 2018 revenues); Europe, Middle East & Africa (25%); Greater China (14%); and Asia Pacific & Latin America (14%); Converse (5%) and others (1%). Its product offerings can be categorized into Running, NIKE Basketball, the Jordan Brand, Football, Training, and Sportswear.

Nike also sells sports apparel in these categories. Nike sells its products through company-owned retail stores and digital platforms (“NIKE Direct” operations). The company operates a network of independent distributors, licensees and sales representatives in virtually all countries around the world. Almost all of Nike’s footwear and apparel products are produced outside the U.S., while equipment products are produced both in the U.S. and abroad.

NIKE has seven significant distribution centers in the U.S. The company’s effective sourcing as well as its wide distribution of products and strong presence both in-store and online supports its extensive global presence.

DISCLOSURE: Please note that links to merchants mentioned within this post might be using an affiliate link. Using an affiliate link means that, at zero cost to you, I might earn a commission if you buy something through that affiliate link.

Key Investment Data

Competitors

Expert Picks