McDonald’s…

McDonald’s Corporation is one of the largest global food retailers in the world. The company serves food through more than 36,000 locations worldwide in over 100 countries.

The U.S. is McDonald’s largest market. Australia, Canada, France, Germany, and the U.K. are its Big Five international markets. McDonald’s operates both company-owned and franchised restaurants. About 93% of McDonald’s restaurants are currently owned and operated by independent franchisees.

Of the 37,855 restaurants worldwide, 35,085 were franchised at the end of 2018. McDonald’s has an extensive global footprint stretching out to most parts of the world. It operates through four business segments – the U.S. (36% of total revenues), International Lead Markets (36%), High Growth Markets (19% – China, Korea, Russia, Poland, Italy, Spain, the Netherlands, and Switzerland) and Foundational Markets (9% – comprising the remaining markets in the McDonald’s system).

The company has a customized menu to suit the local tastes and preferences of its customers in different countries. A trusted brand name, an affordable menu, a vast global reach, and a focus on quality food are strong competitive advantages for McDonald’s.

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